Alamo Drafthouse to open in Omaha’s urban core, becoming Midtown Crossing’s newest anchor tenant

Midtown Crossing is elevating its entertainment profile with the addition of a distinguished new anchor tenant, Alamo Drafthouse Cinema, the nationally-renowned dine-in theater heralded by Entertainment Weekly as “the best theater in America.”

"We’ve worked extremely hard over the past two and a half years to create the best cinematic experience for the Omaha community with everything from our sound and presentation all the way down to the popcorn,” said Derek Dillon, Alamo Drafthouse Omaha Creative Manager. "We’re excited to further expand our Omaha footprint by providing Midtown Crossing and Omaha’s urban core with our unique Alamo Drafthouse experience.”

In addition to screening a diverse range of films – from the latest blockbusters to classic cinema – Alamo Drafthouse offers in-seat dining and a full, multi-course menu: burgers, pizzas, salads, snacks and desserts prepared fresh from locally-sourced ingredients. Beers from local craft breweries are also highlighted and promoted, and all orders are served by wait staff trained to be inconspicuous.

“We’re always looking for that energy, that perfect fit for the neighborhood. Alamo Drafthouse encompasses the mix we know Midtown Crossing guests are looking for – exceptional service, delicious food and unique experiences. It’s a match made in midtown,” said Jami Heidemann, First Vice President with CBRE|MEGA and Midtown Crossing’s commercial leasing agent.

Based in Austin, TX, Alamo Drafthouse has locations throughout the country, including a second metro-area theater in La Vista. The Midtown Crossing opening is slated for 2018 and will occupy the space currently leased by Marcus Midtown Cinema, which will close their doors at 8am on May 14, 2018.
 
“As we welcome Alamo Drafthouse Cinema as a key tenant at Midtown Crossing, we want to thank Marcus Theatres Corporation for being a great pioneering partner in Midtown Crossing. Marcus Theatres took on managing our cinema for us in 2009, providing an important entertainment amenity for the new neighborhood we were establishing. Those efforts were instrumental in proving the viability of our cinema.  As an organization, East Campus Realty is now evolving away from the theatre business to become a landlord. With this change, Alamo will become the tenant going forward.” said Molly Skold, Midtown Crossing’s vice-president of marketing and communications.

Why we’re excited about Alamo Drafthouse

  • Programming mix, including Movie Party celebrations of classic favorites (ELF, PRINCESS BRIDE, GHOSTBUSTERS), deep dives into hardcore cinephilia, and family-friendly choices like low-cost Kids Camp screenings that raise money for local nonprofits and schools.
  • Film-inspired food and drink menus using made-from-scratch, locally-sourced ingredients.
  • A commitment to exceptional picture and sound with top-of-the-line technology investments and constant maintenance.
  • A strictly enforced zero tolerance policy for talking or using a cell phone of any kind during films.
  • A curated pre-show presentation of rare and humorous clips themed to each feature, with no outside advertisements ever.
  • Bottomless popcorn and soft drinks!

Community involvement is also a company staple. Alamo Drafthouse supports organizations making a positive difference in their local communities and serves as presenting sponsor for Midtown Crossing’s free community series Monday Night at the Movies.

 

About Alamo Drafthouse
The Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX.  Twenty-one years later, with 32 locations and counting, the Alamo has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world r enowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including partnering with the film distribution company NEON, Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a non-profit film archive dedicated to preserving, restoring and sharing exploitation-era film.

Overview

• 5-screen theater

• Recliner seats

• Liquid Sunshine Taproom bar concept

• Expected to open within 6 months

• Located in Midtown Crossing

• 3201 Farnam Street, Suite 6111

• Second location in the market for Alamo Drafthouse Cinema

• Replacing Marcus Cinema

 

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