Ten Years Together

It’s Always Been About Community.

For 10 years now, we’ve been a catalyst for community. Raising up a historic section of our city by leading the way. Elevating the lives of our guests and residents by encouraging connection and experience. 

Since our official grand opening on May 18, 2010, our neighborhood has achieved local and international acclaim (Americas Property Awards winner (2011), Downtown Omaha Inc. Visionary Award winner (2011), Keep Omaha Beautiful Beautification Award winner (2014)), LEED certification under the U.S. Green Building Council’s pilot Neighborhood Development Certification program, and steady growth.

Today, Midtown Crossing is home to vibrant mix of nearly 40 restaurants, retailers and service providers. Our front yard – Turner Park – is one of Omaha's top public parks and a crowd-pleasing venue for our ever-expanding list of free concerts, festivals, health and wellness gatherings, and so much more.

From the beginning, it’s always been about community. Here are some of the milestones we’ve celebrated during our 10 Years Together.

  • September 2010: Urban Land Magazine recognizesMidtown Crossing as one of ten projects around the world which “embody the synergy of public/private partnerships.”
  • December 2010: Midtown Crossing’s The Grey Plume earns the distinction of being the nation’s first three star SustainaBuild™ Certified Green Restaurant® by the Green Restaurant Association®.
  • July 2010: Omaha summer concert tradition Jazz on the Green debuts in its new home in revitalized Turner Park.
  • November 2011: Midtown Crossing receives international applause, winning two prestigious Americas Property Awards – one in the category of “Mixed-use Architecture,” the second for “Retail Architecture.”
  • July 2013: The iconic new Pavilion at Turner Park debuts, giving outdoor performance arts a new home.
  • May 2015: Midtown Crossing, the Blackstone District, Urban Village Development and Bluestone Development partner on the inaugural Midtown Living Tour, showcasing each development’s unique take on dynamic urban living.
  • June 2015: Midtown Crossing launches its first annual Zydeco Festival, a full day of foot stompin’ music, Creole- and Cajun-style food and activities.
  • April 2016: The neighborhood officially unveils two vibrant, new murals, a pair of visually-engaging public art “stories” – “Turner Park” and “Eastbound Zeppelins” – produced by renowned Omaha artist Watie White.
  • May 2016: Months of planning, preparation and creativity culminate with the debut of Horses of Honor® Omaha, an inspiring public art tribute to the fallen heroes of the Omaha Police Department. The year-long Omaha installation culminated with the sale of the horses to benefit the Omaha Police Foundation.
  • March 2017: The neighborhood's eco-friendly boutique hotel, Element Omaha Midtown Crossing, is named “Best Hotel in Nebraska” by the readers of Travel + Leisure magazine.
  • May 2017: Midtown Crossing introduces Omaha’s first-of-its-kind Night Market series, a string of night-time pop-up festivals featuring a host of energetic activities and attractions.
  • May 2018: Wohlner’s Neighborhood Grocery & Deli, Omaha’s oldest grocery operation, celebrates 100 years of feeding the community and supporting a strong local economy.
  • September 2018: Omaha’s first-ever Chalk Art Festival, an eye-popping addition to the city’s arts and culture landscape, debuts at Midtown Crossing.
  • December 2019: A new economic impact study, commissioned by but developed independently of EastCampus Realty, LLC, details the impact Midtown Crossing has had – and will have – on the local economy.

The analysis by Goss & Associates, found that, since 2007, the development has:

  • Added $1.7 billion to the metropolitan economy
  • Generated $585.3 million in wages and salaries
  • Supported approximately 1,200 jobs annually

In addition, Midtown Crossing has:

  • Sparked a revitalization “ripple effect” in midtown by emboldening 29 other TIF projects surrounding the development, and
  • Encouraged an influx of millennials (ages 20 – 34) moving to the midtown. (Between 2011 and 2017, midtown’s millennial population increased by 8.2 percent – the most significant increase among any other age group.)

Envisioned and launched as a catalyst for revival in midtown Omaha – the first major project tied to the Destination Midtown initiative – Midtown Crossing is achieving its mission and changing the dynamic: attracting new residents, invigorating community pride, and generating a very real economic momentum through its vibrant blend of restaurants, retail and free community events.

The momentum. The energy. The excitement. It’s real.




Joe Schmidt Molly Skold, Vice President of Marketing and Communications

  Amanda Lustgraaf, Marketing Communications Coordinator  Laura Smith, Senior Administrative Assistant




Midtown Crossing is one of the first projects in the nation to achieve the prestigious Leadership in Energy and Environmental Design (LEED) certification under the U.S. Green Building Council’s pilot Neighborhood Development Certification program. It is the only project selected to participate in Nebraska or Iowa. LEED for Neighborhood Development recognizes projects that protect and enhance the overall health, natural environment and quality of life in their communities through:

•  Smart location and transportation linkage.

•  Environmental preservation.

•  Compact, complete and connected neighborhoods.

•  High-performance, green construction & technology.



Green Roof

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